“Bread & Butter“ company headed by Ilan Malka, fashion entrepreneur for 20 years, prominent in the local retail fashion market. Owned by the company: “Boutique 77” multi brand store and showroom located in the White city tower, Neve Tzedek. IRO and Ba&Sh Flagship stores are also located in Neve Tzedek. “Bread & Butter” is an exclusive importer of the fashion brands: IRO, Ba&Sh, R13, Twin Fantasy and Loulou Studio.